About Us

We may be new to you - but we've been making impeccably stylish, beautifully designed products, and printing them in our own factory, for nearly 13 years. Think timeless style, not fast fashion, quality, not quantity, and an attention to detail in everything we do, from hand-finished bed linen to our second-to-none customer service.

We strive to bring the latest in designs on all our products to you the baby shopper. We also offer a designer unit, for custom manufactured products. 

We believe in making the most of life's simple pleasures - it's the little things that matter. Precious moments of uncomplicated happiness are our constant inspiration, and it is with these in mind that we create collections that are built to last and become an intimate part of our everyday lives.

I cannot emphasise enough how much thought, care, and attention to detail goes into every item we make at The White Company - I hope you'll cherish your purchases as much as we do.

We're delighted to meet you - happy shopping!